"Xiang" is a whiskey launched by Japan's Suntory in 1989 to celebrate its 90th anniversary. Now it has become one of Suntory's three core brands.

The other two - Yamazaki and Hakushu - are single malt whiskeys, and Hibiki is a blended whiskey. These three major brands have been flourishing in the top international whiskey competitions in the past two decades, and they have been reluctant to win the awards.

Especially Hibiki. As for the World Whiskey Awards (WWA, known as the Whiskey Oscars) alone, Hibiki has won 8 of the 14 editions held in total (including 3 in Hibiki’s 30th year and 5 in Hibiki’s 21st year), and is a well-deserved winner. The king of blended whiskey in the world, and firmly ranked first as the most expensive blended whiskey in the world on Wine Searcher.